Entrepreneurial spirit and visions

Tracing the history of the Kronplatz Group, two concepts stand out: entrepreneurial spirit and visions. Much has changed since the first cable car from Bruneck was opened in 1963. There will continue to be changes in the future. It is the only way of continuing the success story of Bruneck’s local mountain. In the interest of our guests and visitors, but also in the interest of local people who also benefit, directly or indirectly.

Milestones of the company history

The first step

The cornerstone for the development of Kronplatz was laid in 1871: The railway company Südbahngesellschaft built the railway line from Franzensfeste to Lienz, getting tourism rolling. After the mountaineers, the first skiers soon also enjoyed Kronplatz, which started to be praised in numerous travel guides as a panoramic mountain. In those days, skiing only happened on touring skis.

1938 – 1950

During those years there were always new projects and ideas to open up Kronplatz from Reischach. Feasibility studies and first plans were drawn up. Because of the political situation during the period of the Option Agreement and lacking financial resources, these projects were not ultimately realised.


Ernst Lüfter and a group of committed citizens from Bruneck founded the cable car company Kronplatz Seilbahn GmbH. A year later, this group became the Kronplatz Seilbahn AG, a public company. Ernst Lüfter became its first Chair of the Board of Directors. Planning and building work for the construction of the cable car was commissioned.


On 25 December 1963, the cable car from Reischach/Bruneck to Kronplatz and the Belvedere lift were opened. During the following decades, the three cable car companies Bruneck, Olang and St. Vigil constructed further ski slopes and lifts in a joint effort.


In 1974 the cable car companies of Bruneck, Olang and St. Vigil joined forces in the umbrella organisation "Skirama Kronplatz" and were among the founding members of the supra regional ski association "Dolomiti Superski", for which a joint ski pass was introduced. In 1975 an advertising agency was commissioned with developing a single logo for the skiing mountain. This was the birth of the Kronplatz rooster “Giggo”, now one of the most well known brands in South Tyrol.

1983 – 1986

Kronplatz I and II

After twenty years as Chair of the Board of Directors, Ernst Lüfter stepped down. Werner Schönhuber succeeded him, and a new era began.
After 20 years in operation, the Kronplatz cable car required a thorough overhaul. It was decided to replace the classic cable car with a gondola lift. This began operations on 25 December 1985.
The subsequent two decades under the leadership of Werner Schönhuber were characterised by technical innovation and expansion. During that period, almost all lifts and cable cars were replaced, storage basins were built, and snow cannons were added.


The Kronplatz Seilbahn AG continued to expand its areas of activity and, together with the Olanger Seilbahngesellschaft, founded the Kronplatz Gastronomie GmbH in 1996. It was now possible for the company to run its own cafes, bars and restaurants and to round-off the offer to winter and summer guests in the mountain.


In 2000, the largest single-cable gondola lift in the world at that time, the "Kronplatz 2000", began operations. In the same year, "Skirama Kronplatz" commissioned the "Concordia 2000" peace bell - an idea of cable car pioneer Erich Kastlunger from St. Vigil - which rang for unity, peace and harmony for the first time in 2003 on the summit of Kronplatz.


The idea of connecting the skiing region to the public railway network was already born at the end of the 1990s.
President Werner Schönhuber of Kronplatz Seilbahn AG had the vision of the connection to the public railway network to reduce individual transport, and also the idea of interlinking the skiing areas in the region in an environmentally friendly way.
Werner Schönhuber found enthusiastic supporters for his project in the energetic mayor of the town of Bruneck, Christian Tschurtschenthaler and the regional councillor for economic affairs at that time, Thomas Widmann. Under the direction of the Managing Director of Kronplatz Seilbahn AG, Andreas Dorfmann, it was possible to implement this project after years of planning, several environmental impact assessments and many bureaucratic difficulties. On 4 December 2011, the direct connection of the Pustertal Bahn to the Ried gondola lift in Percha and thus to Kronplatz was ceremoniously opened.

2015 – 2018

Summer and winter activities on the mountain were expanded. MTB trails and hiking trails were created, as were cultural facilities. In 2015, the museum MMM Corones was opened, and in 2018 the Lumen Museum of Mountain Photography. In addition to event and meeting rooms, this also houses the AlpiNN restaurant, where South Tyrolean 3-star chef Norbert Niederkofler takes his guests to Alpine culinary peaks of pleasure.


It is continuous but at the same time consolidated growth that drives Kronplatz Seilbahn AG. In 2018, the Kronplatz Touristik business division was founded. The purpose of the company is the development and management of high-quality accommodation businesses. An additional direction was added with the purchase of the traditional Hotel Post in Bruneck in 2018 and the Hotel Schloss Sonnenburg in St. Lorenzen in 2020. In 2022, the traditional Bruneck hotel Andreas Hofer was taken over under a lease agreement.


The constant and natural growth of Kronplatz Seilbahn AG, as well as the expansions of the business areas, have led to the company’s activities becoming ever more complex. For this reason, it was decided at the shareholders' meeting in October 2020 to transform Kronplatz Seilbahn AG into Kronplatz Holding AG and to manage the business areas of cable car tourism and gastronomy through independent operating companies.


In 2023, an important milestone in the company's history was the founding of Kronplatz Mobility AG, a subsidiary of Kronplatz Holding AG, which commenced operations on 1 August 2023. In the future, Kronplatz Mobility will organise and manage local public transport in central Val Pusteria and can thus offer an environmentally friendly alternative to individual transport and a reliable and efficient service for the local population and guests. Alongside the Ried railway connection, this is another important step for sustainable transport development in the Kronplatz holiday region.

In addition, the Kronplatz Seilbahn division has expanded its range of activities. Die Kronplatz Seilbahn takes over the outdoor centre from the local ski school and now independently organises the outdoor activities around Kronplatz. The services and facilities for guests will be expanded even further, from hiking to mountain biking and climbing to leisure activities for children.

50 years

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