Who we are

We have been active in the tourism industry of the Kronplatz region for over 60 years. We build and manage lifts and cable cars, ski slopes, hiking trails and bike trails. We plan and manage the local public transport sector in the region, run hotels, cafes, bars and restaurants and are committed to cultural diversity in the Kronplatz holiday region. Innovation as well as economic, social and ecological sustainability are our motivation and commitment. That is because we are responsible not just for ourselves but also for the overall economic development in the Pustertal valley.


589 shareholders believe and trust in us.

Kronplatz Holding

The Board of Directors of Kronplatz Holding AG represents the shareholders and determines the strategy of the entire group of companies.
The supervisory board is responsible for advising and supervising the company.


Management of the lifts and cable cars and running of all sporting and cultural activities.


Management and organisation of local public transport in the region.


Development and management of hotels in the holiday region Kronplatz.


Development and management of the cafes, bars and restaurants on the mountain and in the valley.

Where we come from

Our story begins with the vision of a few committed and courageous citizens from Bruneck who, in the 1960s, decided to open up the north side of Kronplatz for winter and summer sports. This is the cornerstone of our business, and we are building our future on it.

Our position

Today, Kronplatz and the entire holiday region are one of the most popular and modern skiing and leisure areas in Europe. This success story was written together with our partners and we continue to develop it further day by day.
We have continuously expanded our range and have grown into a significant group of companies in the tourism industry.

Our future

Retaining and modernising the good, creating and developing the new: That is our vision.
We pay special attention to sustainable traffic development in public passenger transport and to a qualitative development of leisure activities on the mountain, with a special focus on the summer months.

About us



Setting a strategic course with responsibly and with foresight.

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How it all began.

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Social Responsibility

Social Responsibility

We take our responsibility seriously.

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